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North Coast Music Festival: Interview with Cherub

Photos by Bobby Reys

Cherub has been steadily building a name for themselves since crossing paths three years ago with a common musical goal. It was simple, guitarist Jordan Kelley had a sound he wasn’t quite sure how to achieve, Jason Huber had just the voice and production skills to make it happen. Having found each other in Nashville, TN, the pair created Cherub, a hybrid dance/funk electro-pop that has drawn comparisons to Prince and Pharrell. Over the past two years the duo have watched their stars rise exponentially, playing Bonaroo and Electric Forest, along with a successful SXSW in Austin last year buoyed by supports from the Red Bull Sound Select series. This year Jason and Jordan  jumped on tour with Gramatik in the spring and, with festival season out of the way, will begin a Fall tour with ProbCause, Mansions on the Moon and Pell. We had the opportunity to sit down with the pair before the played the Dos Equis stage, check out the conversation below. Continue reading North Coast Music Festival: Interview with Cherub